Vicco Vajradanti Toothpaste- 200g (Pack of 3)(Ship from India)

Product Information

Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal. Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns. Vicco is now attempting to reposition itself as a youth-oriented brand. They recently signed Alia Bhatt as the face of their Vajradanti toothpaste and worked with her on ads. Vicco – Vicco vs Central Excise

Vajradanti Herbal Tooth Powder - Vicco - Spices of India

The ads claimed that the lotion is good for the skin and elegance, highlighting the therapeutic benefits of turmeric as found in Ayurveda. Vicco Turmeric Skin Cream was marketed as a blend of turmeric's antibacterial qualities and sandalwood oil's calming and refreshing effects. Bad breath can be caused by the accumulation of bacteria in the mouth. A lot of people have bad brushing techniques that leave food particles overnight. Vicco Vajradanti toothpaste contains ingredients such as Ajwain and other flavorings agents that help to mask bad odours and leave the mouth feeling fresh and clean Vicco has recently introduced skin moisturizers, sunscreens, and oil-based lotions to cope with the present while remaining a subtle but important aspect of our culture. Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses. Vicco Vajradanti Paste is the ultimate solution for maintaining healthy gums and teeth. This remarkable toothpaste is made with a perfect blend of 18 Ayurvedic herbs, ensuring that you get the best natural care for your oral health.

Key ingredients

Unstimulated saliva was preferred over stimulated saliva in the present study, as unstimulated saliva is secreted by the salivary glands in normal physiological conditions. The unstimulated whole saliva is often preferred in the diagnosis of biomarkers, as stimulated saliva contains a diluted concentration of ingredients which are intended to be detected. The dilution of salivary sample may pose difficulties in detection of these ingredients and may result in inferior levels of these ingredients in the processed salivary sample [ 16].

Order Vicco Vajradanti Toothpaste (200g) Pack of 3 | Vicco labs

a b c d e Khandekar, Omkar (4 December 2020). "Vicco's Sanjeev Pendharkar: The 'Sampoorna Swadeshi' Man". Mint . Retrieved 21 April 2023. Exclusion Criteria: Subjects suffering from systemic diseases, currently using antibiotics, subjects undergoing orthodontic treatment, subjects using oral hygiene aids other than toothbrush & toothpaste, subjects having adverse habits like smoking, alcohol consumption were excluded from the study. Another reason for reduction in these salivary enzyme levels following use of herbal toothpaste may be inhibition of plaque bacteria. Plaque bacteria secrete ALP and ACP [ 18, 22]. Activity of anti-bacterial ingredients present in herbal toothpaste resulted in inhibition of plaque bacteria and ultimately reduction in levels of acid and alkaline phosphatase in saliva. Vicco’s marketing adventure has fostered and revived the spirit of therapeutic remedies and perks in this modern era, by it being the lead promoter of Ayurveda and using herbal supplements in its products. It has proven to be a fighter in the face of severe rivalry from multinational cosmetics companies, and this outlines the brand's branding and promotion tale. Salivary ALP and ACP showed reduction in all the three groups after brushing. Levels of ALP and ACP activities in saliva and GCF directly correlate with the intensity of inflammatory process of periodontal tissue and act as inflammatory markers in periodontal diseases. As the inflammation subsides, level of ALP and ACP in saliva also decreases [ 17, 18]. In the present study, gingival inflammation present in some individuals might have come down due to various anti-inflammatory substances present in toothpastes such as pilu, akarkara, vidang, chamomile, babool, jamun, bor, liquorice, harda, neem etc [ 19– 21] and thus, helped in reducing the levels of ALP and ACP in saliva.

Directions for Use

It was founded by Keshav Vishnu Pendharkar in 1952, in a small godown in the industrial belt of Parel, in Mumbai. [2] [6] Its first product was a tooth cleaning powder which was developed after studying ancient Ayurvedic texts. Initially, Keshav Pendharkar and his sons would go door-to door to sell the product. [2] In 1971, the company expanded into the skincare segment and came out with a turmeric-based skin cream called Vicco turmeric Ayurvedic cream. [2] Awards and recognition [ edit ]

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Singh, Namrata; Sinha, Partha (17 September 2012). "Young & ready to spend: Customer's average age dips". The Times of India . Retrieved 26 September 2012.

Uses of Vicco Vajradanti Ayurvedic Toothpaste, 200 gm

Did you know that Vicco's current turnover is over 500 crores? It has built factories in Dombivli, Nagpur, and Goa to expand its business. However, in 1986, Sanjeev Pendharkar understood that his pharmacy diploma would not be enough, so he pursued a management and law course to help the company flourish. Answer: It is recommended to brush your teeth at least twice a day using Vicco Vajradanti Paste for optimal oral care. It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called "marketing blitzkrieg" meaning "doing your branding on multiple platforms at the same time."